How Defense Tech Marketing Became Cool (And Why It Matters) AIBrand BuildingMarketing StrategyPDMA How Defense Tech Marketing Became Cool (And Why It Matters) Defense tech companies are cool now?! For most of history, defense tech marketing didn’t exist…SeanDecember 1, 2025
Voice Search SEO 2025: Optimizing for Conversational Queries Brand BuildingDigital MarketingMarketing StrategySEO Voice Search SEO 2025: Optimizing for Conversational Queries If I had to make a prediction from where we’re standing right now, it’s this:…SeanSeptember 10, 2025
Search Intent SEO 2025: Why Search Intent Is the True Ranking Factor Digital MarketingMarketing StrategySEO Search Intent SEO 2025: Why Search Intent Is the True Ranking Factor When it comes to ranking in 2025, search intent SEO 2025 is the real differentiator.…SeanSeptember 3, 2025
Why Content Beats Ads for Small Businesses in 2025 Brand BuildingContent MarketingDigital MarketingMarketing Strategy Why Content Beats Ads for Small Businesses in 2025 If you’re running a small business in 2025, you’ve probably wondered who wins in the…SeanAugust 27, 2025
Alt Text That Actually Works: How to Write Image Descriptions Google and AI Will Love AIBrand BuildingDigital MarketingSEO Alt Text That Actually Works: How to Write Image Descriptions Google and AI Will Love If you’ve been in the SEO game for more than five minutes, you’ve probably heard…SeanAugust 20, 2025
AI SEO in Practice: 7 Tools & Metrics to Get Cited in Google’s AI Overviews Digital MarketingMarketing Strategy AI SEO in Practice: 7 Tools & Metrics to Get Cited in Google’s AI Overviews Introduction If you’ve read my blog on Generative Engine Optimization or the follow-up on How…SeanAugust 13, 2025
How to Optimize for AI Overviews in 2025 (Not Just Traditional SEO) Digital MarketingMarketing StrategyUncategorized How to Optimize for AI Overviews in 2025 (Not Just Traditional SEO) What Are AI Overviews (and Why Do They Matter in 2025)? This post is a…SeanAugust 6, 2025
Generative Engine Optimization (GEO): A 2025 Guide for Small Businesses Content MarketingMarketing Strategy Generative Engine Optimization (GEO): A 2025 Guide for Small Businesses Introduction Search isn’t just happening on Google anymore and that should both excite and terrify…SeanJuly 30, 2025
Instagram SEO for Small Businesses: A Local Marketing Playbook [2025] Uncategorized Instagram SEO for Small Businesses: A Local Marketing Playbook [2025] Instagram SEO for small businesses is no longer just a bonus, it’s essential. With Instagram’s…SeanJuly 23, 2025
Why Most Brands Fail to Build Loyalty, and What Fight Gyms Get Right Brand BuildingDigital MarketingMarketing Strategy Why Most Brands Fail to Build Loyalty, and What Fight Gyms Get Right Walk into any solid jiu-jitsu or MMA gym and you’ll feel it instantly: real brand…SeanJuly 16, 2025